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There are two primary questions you should be asking yourself: There are certain scenarios that the Network tab is especially handy for – cases where other tools may not do the job.I’ve compiled a list of some of the most common ones below.My colleague Emily already wrote a great post about how Google Analytics collects data, including some great examples of Measurement Protocol.Check it out below to get introduced or for a refresher: In this article she included a very nice breakdown of the Universal and Classic Analytics hits – let me paraphrase the piece about Universal Analytics specifically, as this is the version of Google Analytics tracking code most of us are working with: Universal utilizes a /collect request to ask for and return data.This post aims to provide a general overview of what the Network tab is and how you can use it to validate your analytics implementation.There are a lot of other great uses for the Network tab as well, and we’ll mention some of those along the way – but this post certainly doesn’t cover everything you can do with the Network tab.One we didn’t cover in that post is what we often refer to as the “source of truth” when it comes to identifying whether or not your Google Analytics tracking code is doing its job: your browser’s Network tab. Well, we call it the “source of truth” for a reason – the Network tab is the only tool with 100% accuracy.

You may have to open your browser’s Developer Tools in order to find the Network tab.The first thing you’ll want to do is filter the list of requests in the Network tab to just the Google Analytics ones, to make it easier to read. ’ into the filter box in the top-left corner of the Network tab: When you select a particular request a panel will appear with additional information about it. The Headers tab shows the full Request URL (which is the entire hit), the method in which it was requested (GET), the Status Code (whether or not the request was successfully sent, redirected, etc.), the browser’s referer (the previous url accessed before the current one), along with some other information.You can learn more about Headers on MDN if you would like.gtm: GTM ID (if you are using Google Tag Manager) Event Hits ec: Event Category ea: Event Action el: Event Label Enhanced Ecommerce Data ti: transaction ID tr: transaction revenue pr[product index]id: product ID for a given product pr[product index]nm: product name for a given product …You can’t see Ecommerce parameters in Google Tag Manager’s Preview Mode, so it’s helpful to know how to test them with the Network tab.

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