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Bounce rate Percentage of visits to the site that consist of a single pageview.

Bounce rate Competitor Average The average bounce rate for this site's competitors.

How to use similar sites Site’s Overlap Score A relative level of audience overlap between this site and similar sites.

Audience overlap score is calculated from an analysis of common visitors and/or search keywords.

An estimate of the traffic that competitors are getting for this keyword.

The score ranges from 1 (least competition) to 100 (most competition).

Benchmark and track your performance relative to your competitors.

Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to: Sites by Referrals Ordered by how many other websites link to them, which can be used to evaluate a site's reputation on the internet.

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