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Some say the cell reception on the playa is "too good" and it's distracting from the festival's original intention.
Tony Evers says Wisconsin has received a federal disaster declaration for 17 counties and two tribes that sustained damage during severe storms in July.
He believes the show, which starts in July, will attract "rich and risky" people craving a new and ultimate challenge.
"In winter, contestants will need to catch fish through ice holes to feed themselves." So far the filmmakers have had interest from "professional rescuers, people without special training, professional travellers, entrepreneurs, photographers, jewellers and psychologists".
Producer Nikolay Ginzburg said: "It sounds strange, but on this project it will be easier to survive not for a professional rescuer but for a simple person.
The counties include Barron and Polk in northwestern Wisconsin.
Severe thunderstorms on Tuesday spawned multiple funnel clouds across Minnesota and flooded streets in the Twin Cities.