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San Francisco's top two lines are nostalgic (average of 68% higher likelihood of response): What movie scared you the most when you were little? Los Angeles's top two lines are about entertainment (average of 75% higher likelihood of response): Do you think Leo will ever get that Oscar?On a dating site, a generic message is the kiss of death. ” and what I hear is “Please feel free to delete this message.Hinge came up with over 100 prewritten lines that ranged in tone from quirky ("best discovery: Netflix or avocado? (this one improved your response likelihood by 31%)2. I don’t care enough to try.” Impersonal greetings are just lazy, and I don’t have time to respond to hundreds of identical “sups” from people who may or may not be interested in me personally.

Choose a dream job: puppy photographer or pizza critic?

” Which just goes to show that sometimes dick jokes can be done well if you’re clever enough.

An original, person-specific joke makes you stand out among vague come-ons.

Normally, on Hinge you're free to use whatever opening line you want — it shows you mutual friends and interests then gives you a blank canvas to write whatever you want.

But for one month, Hinge gave a random 22% of users the option to use a clever prewritten opening line in addition to writing their own messages. They then tracked which of those prewritten lines were most likely to get a reply, using the data to determine which lines worked best based on gender, location, and how fast you sent a message after getting a match.

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