Dating services new delhi
In March 2015, Truly Madly raised .7 million (Rs35 crore) from Helion Venture Partners and Kae Capital.Woo, on the other hand, is backed by Matrix Partners, Omidyar Network and mobile technology company, U2opia.“The Indian society is fast transforming and online dating is increasingly becoming acceptable,” Helion’s Ritesh Banglani told Business Standard newspaper.This year has already seen several other dating apps raise funds.In July, i Crushi Flush had raised an undisclosed amount in seed funding from IDG Ventures in July.
A raft of dating apps has come up in the last few months, attracting both handsome funding and an ever-increasing user base from across the country.“Now dating apps have become mainstream,” Sumesh Menon, CEO and co-founder of Woo, a Gurgaon-headquartered dating app, told Quartz.
In the last few months, dating apps have started spending a lot of money on TV—similar to the kind of marketing storm that was unleashed by e-commerce firms in the last few years.
Woo—which marketed itself through print and radio campaigns when it launched last year—released its first television commercial in August 2015.“Everybody is putting advertising money out there, and that’s really helping create some awareness,” Menon said.
“In fact, Tinder users in India also boast the most messages per match globally.”Quartz could not independently verify these numbers.
Dating apps have caught the attention of investors, too.