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For instance, new and established players all are entering the online match making industry now, recently, social media giant Facebook too announced its plans for an online dating service.
There is no in-between option — a cool dating-cum-matchmaking platform — and that’s the sweet spot which Truematch has picked.
“The major learning about the Indian market is that even though there is a good traction for dating apps, they really aren’t for marriage; they’re more casual,” says Akshay.
In India, marriage has never been just about two individuals who meet, date, and plan a marriage.
The professional matrimony platform, Truematch, is a cross between casual dating and matrimony (read biodata-led matchmaking).
This gives the platform a first-mover advantage and an edge among users looking to find suitors for marriage and not casual flings, which is the usual perception of dating apps.
Being bootstrapped in the face of well-funded startups like Tinder, Truly Madly, Aisle, in the online dating sector, the startup could not do well in terms of sustenance, but what it did do well was learn the pulse of the market.
The wide opportunities and demand have not only brought new, but established players to test this segment.
Also, our application runs on the AWS server solution with extra security for the database, thus ensuring protection from a potential hack attack,’’ explains Akshay.
On an average, the platform sees more than 1500 people engaged across all its three platforms — i OS, Android and website monthly.
So, why do prospective brides and grooms need Truematch?